In 2023, the sporting and athletic goods industry in the United States spent roughly 802 million U.S. dollars on advertising, down from 926.6 million dollars a year earlier. That represents an annual decrease of over 13.4 percent.
Advertising spending in the sporting and athletic goods industry in the United States in 2022 and 2023
(in million U.S. dollars)
sporting and athletic goods not elsewhere classified; Industry SIC code: 3949
Supplementary notes
The source calculated the figures based on data from government filings and published financial records. Single industry values are based on data from participating companies. Each year the number of participating companies varies. The historical data values for all companies within each specific industry are pooled in a cross-sectional time series analysis and a non-linear multivariate model is derived for the entire industry. In calculating advertising-to-sales ratios, sales is defined as "top-line" of the company's income statement. In industry data, the ad-to-sales ratio is a weighted average ratio for the industry, based on the sales of each company. A "0" value means that the expenditures reported amounted to less than 1,000 U.S. dollars per year. Missing values were not provided by the source due to lack of reporting from participating companies in the given industry.
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Schonfeld & Associates. (July 28, 2024). Advertising spending in the sporting and athletic goods industry in the United States in 2022 and 2023 (in million U.S. dollars) [Graph]. In Statista. Retrieved December 31, 2024, from https://www.statista.com/statistics/470562/sporting-and-athletic-goods-industry-ad-spend-usa/
Schonfeld & Associates. "Advertising spending in the sporting and athletic goods industry in the United States in 2022 and 2023 (in million U.S. dollars)." Chart. July 28, 2024. Statista. Accessed December 31, 2024. https://www.statista.com/statistics/470562/sporting-and-athletic-goods-industry-ad-spend-usa/
Schonfeld & Associates. (2024). Advertising spending in the sporting and athletic goods industry in the United States in 2022 and 2023 (in million U.S. dollars). Statista. Statista Inc.. Accessed: December 31, 2024. https://www.statista.com/statistics/470562/sporting-and-athletic-goods-industry-ad-spend-usa/
Schonfeld & Associates. "Advertising Spending in The Sporting and Athletic Goods Industry in The United States in 2022 and 2023 (in Million U.S. Dollars)." Statista, Statista Inc., 28 Jul 2024, https://www.statista.com/statistics/470562/sporting-and-athletic-goods-industry-ad-spend-usa/
Schonfeld & Associates, Advertising spending in the sporting and athletic goods industry in the United States in 2022 and 2023 (in million U.S. dollars) Statista, https://www.statista.com/statistics/470562/sporting-and-athletic-goods-industry-ad-spend-usa/ (last visited December 31, 2024)
Advertising spending in the sporting and athletic goods industry in the United States in 2022 and 2023 (in million U.S. dollars) [Graph], Schonfeld & Associates, July 28, 2024. [Online]. Available: https://www.statista.com/statistics/470562/sporting-and-athletic-goods-industry-ad-spend-usa/
