Consumer response to relevant online advertising in Spain 2014, by age group

Published by Statista Research Department, Feb 11, 2015
This statistic shows the results of a survey on the actions consumers took after seeing online advertising that they considered relevant in Spain in 2014. While respondents of 49 years or younger mostly consulted opinions from other users first, internet users of 50 years or older mostly looked for additional information about the product or service they were interested in.

Actions taken by consumers after seeing relevant online advertisements in Spain in 2014, by age group

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Release date

February 2015

Region

Spain

Survey time period

2014

Number of respondents

1,393 respondents

Age group

15 years and older

Supplementary notes

This question was phrased by the source as follows: "When an online advert catches your attention, which actions do you take?"
(Original Spanish question: "Cuando un anuncio te llama la atención en internet en qué medida realizas las siguientes acciones?")

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