Canadians most commonly discover new books via word of mouth, with 28 percent of respondents to a survey held in early 2024 reporting that this was their main book discovery channel in 2024. Meanwhile, 22 percent of survey participants found new books to read via social media, and, in line with trends from previous years, only a small share of respondents discovered new books as a result of them being award nominees or bestsellers.
Leading methods of discovering new books among consumers in Canada from 2020 to 2023
*Surveys were held in January of each year but asked respondents about the year prior to the survey.
Respondents were asked to choose the top three ways in which they discovered books. Missing figures were not provided by the source
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BookNet Canada. (June 4, 2024). Leading methods of discovering new books among consumers in Canada from 2020 to 2023 [Graph]. In Statista. Retrieved December 22, 2024, from https://www.statista.com/statistics/470195/canada-methods-book-discovery/
BookNet Canada. "Leading methods of discovering new books among consumers in Canada from 2020 to 2023." Chart. June 4, 2024. Statista. Accessed December 22, 2024. https://www.statista.com/statistics/470195/canada-methods-book-discovery/
BookNet Canada. (2024). Leading methods of discovering new books among consumers in Canada from 2020 to 2023. Statista. Statista Inc.. Accessed: December 22, 2024. https://www.statista.com/statistics/470195/canada-methods-book-discovery/
BookNet Canada. "Leading Methods of Discovering New Books among Consumers in Canada from 2020 to 2023." Statista, Statista Inc., 4 Jun 2024, https://www.statista.com/statistics/470195/canada-methods-book-discovery/
BookNet Canada, Leading methods of discovering new books among consumers in Canada from 2020 to 2023 Statista, https://www.statista.com/statistics/470195/canada-methods-book-discovery/ (last visited December 22, 2024)
Leading methods of discovering new books among consumers in Canada from 2020 to 2023 [Graph], BookNet Canada, June 4, 2024. [Online]. Available: https://www.statista.com/statistics/470195/canada-methods-book-discovery/
Books in Canada
