Canadians most commonly discover new books via word of mouth, with 30 percent of respondents to a survey held in early 2023 reporting that this was their main book discovery channel in 2022. Meanwhile, 20 percent of survey participants found new books to read via social media, and, in line with trends from previous years, only a small share of respondents discovered new books as a result of them being award nominees or bestsellers.
Leading methods of discovering new books among consumers in Canada from 2020 to 2022
*Surveys were held in January of each year but asked respondents about the year prior to the survey.
Respondents were asked to choose the top three ways in which they discovered books. Missing figures were not provided by the source
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BookNet Canada. (May 26, 2023). Leading methods of discovering new books among consumers in Canada from 2020 to 2022 [Graph]. In Statista. Retrieved November 07, 2024, from https://www.statista.com/statistics/470195/canada-methods-book-discovery/
BookNet Canada. "Leading methods of discovering new books among consumers in Canada from 2020 to 2022." Chart. May 26, 2023. Statista. Accessed November 07, 2024. https://www.statista.com/statistics/470195/canada-methods-book-discovery/
BookNet Canada. (2023). Leading methods of discovering new books among consumers in Canada from 2020 to 2022. Statista. Statista Inc.. Accessed: November 07, 2024. https://www.statista.com/statistics/470195/canada-methods-book-discovery/
BookNet Canada. "Leading Methods of Discovering New Books among Consumers in Canada from 2020 to 2022." Statista, Statista Inc., 26 May 2023, https://www.statista.com/statistics/470195/canada-methods-book-discovery/
BookNet Canada, Leading methods of discovering new books among consumers in Canada from 2020 to 2022 Statista, https://www.statista.com/statistics/470195/canada-methods-book-discovery/ (last visited November 07, 2024)
Leading methods of discovering new books among consumers in Canada from 2020 to 2022 [Graph], BookNet Canada, May 26, 2023. [Online]. Available: https://www.statista.com/statistics/470195/canada-methods-book-discovery/
