Willingness to pay more for ethical financial services by the UK companies in 2014

Published by Statista Research Department, Aug 31, 2014
This statistic gives an overview of British adults' willingness to pay more for products provided by financial services companies which operate according to ethical principles in the United Kingdom (UK) in 2014. The majority of respondents, 71 percent, reported they were not willing to pay more. Further 18 percent would pay up to five percent more for ethical business.

United Kingdom: Would you be willing to pay more for a product, such as an insurance premium or credit card, to a financial service company with financially ethical behavior?

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Release date

August 2014

Region

United Kingdom (Great Britain)

Survey time period

August 2014

Number of respondents

1,821 respondents

Special properties

British adults

Method of interview

Online survey

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