According to the most recent data, Netflix accounts for 87 percent of total OTT video service users in the United States. However, Netflix's share will continue to decrease as its competitors gradually increase their influence within the the U.S. market. As of September 2019, new services due to launch include Apple TV+, Disney+, Peacock, and HBO Max among others, all of which will lightly impact Netflix's user base and some of which, like Disney, have the potential to seriously rival the market leader in years to come.
Share of Netflix users among over-the-top (OTT) video services users in the United States from 2019 to 2023
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Share of Netflix users among over-the-top (OTT) video services users in the United States from 2019 to 2023
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eMarketer. (August 21, 2019). Share of Netflix users among over-the-top (OTT) video services users in the United States from 2019 to 2023 [Graph]. In Statista. Retrieved April 09, 2025, from https://www.statista.com/statistics/469512/netflix-ott-usage-share-usa/
eMarketer. "Share of Netflix users among over-the-top (OTT) video services users in the United States from 2019 to 2023." Chart. August 21, 2019. Statista. Accessed April 09, 2025. https://www.statista.com/statistics/469512/netflix-ott-usage-share-usa/
eMarketer. (2019). Share of Netflix users among over-the-top (OTT) video services users in the United States from 2019 to 2023. Statista. Statista Inc.. Accessed: April 09, 2025. https://www.statista.com/statistics/469512/netflix-ott-usage-share-usa/
eMarketer. "Share of Netflix Users among Over-the-top (Ott) Video Services Users in The United States from 2019 to 2023." Statista, Statista Inc., 21 Aug 2019, https://www.statista.com/statistics/469512/netflix-ott-usage-share-usa/
eMarketer, Share of Netflix users among over-the-top (OTT) video services users in the United States from 2019 to 2023 Statista, https://www.statista.com/statistics/469512/netflix-ott-usage-share-usa/ (last visited April 09, 2025)
Share of Netflix users among over-the-top (OTT) video services users in the United States from 2019 to 2023 [Graph], eMarketer, August 21, 2019. [Online]. Available: https://www.statista.com/statistics/469512/netflix-ott-usage-share-usa/
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