For the first time, the number of CTV households streaming ad-supported services in the U.S. was higher than that of non ad-supported content in May 2023. While the audience growth rate of subscription-based services has slowed down recently, the number of ad-supported video streaming viewers has increased at a faster pace.
Number of connected TV households streaming video services in the United States from May 2021 to May 2023, by platform
(in millions)
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Digital TV News. (August 29, 2023). Number of connected TV households streaming video services in the United States from May 2021 to May 2023, by platform (in millions) [Graph]. In Statista. Retrieved December 21, 2024, from https://www.statista.com/statistics/469319/number-ott-service-users-growth-usa/
Digital TV News. "Number of connected TV households streaming video services in the United States from May 2021 to May 2023, by platform (in millions)." Chart. August 29, 2023. Statista. Accessed December 21, 2024. https://www.statista.com/statistics/469319/number-ott-service-users-growth-usa/
Digital TV News. (2023). Number of connected TV households streaming video services in the United States from May 2021 to May 2023, by platform (in millions). Statista. Statista Inc.. Accessed: December 21, 2024. https://www.statista.com/statistics/469319/number-ott-service-users-growth-usa/
Digital TV News. "Number of Connected Tv Households Streaming Video Services in The United States from May 2021 to May 2023, by Platform (in Millions)." Statista, Statista Inc., 29 Aug 2023, https://www.statista.com/statistics/469319/number-ott-service-users-growth-usa/
Digital TV News, Number of connected TV households streaming video services in the United States from May 2021 to May 2023, by platform (in millions) Statista, https://www.statista.com/statistics/469319/number-ott-service-users-growth-usa/ (last visited December 21, 2024)
Number of connected TV households streaming video services in the United States from May 2021 to May 2023, by platform (in millions) [Graph], Digital TV News, August 29, 2023. [Online]. Available: https://www.statista.com/statistics/469319/number-ott-service-users-growth-usa/