Millennials aged 25 to 34 years were the largest group of digital buyers in the United States. As of February 2020, this particular demographic group accounted for 20.2 percent of digital buyers in the United States. The second-largest online buyer audience were 35 to 44 year olds who accounted for 17.2 percent of U.S. digital buyers.
Distribution of digital buyers in the United States as of February 2020, by age group
Characteristic
Share of digital buyers
14-17
5.2%
18-24
13%
25-34
20.2%
35-44
17.2%
45-54
15.5%
55-64
14.6%
65+
14.4%
0%5%10%15%20%25%
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eMarketer. (March 26, 2020). Distribution of digital buyers in the United States as of February 2020, by age group [Graph]. In Statista. Retrieved April 18, 2025, from https://www.statista.com/statistics/469184/us-digital-buyer-share-age-group/
eMarketer. "Distribution of digital buyers in the United States as of February 2020, by age group." Chart. March 26, 2020. Statista. Accessed April 18, 2025. https://www.statista.com/statistics/469184/us-digital-buyer-share-age-group/
eMarketer. (2020). Distribution of digital buyers in the United States as of February 2020, by age group. Statista. Statista Inc.. Accessed: April 18, 2025. https://www.statista.com/statistics/469184/us-digital-buyer-share-age-group/
eMarketer. "Distribution of Digital Buyers in The United States as of February 2020, by Age Group." Statista, Statista Inc., 26 Mar 2020, https://www.statista.com/statistics/469184/us-digital-buyer-share-age-group/
eMarketer, Distribution of digital buyers in the United States as of February 2020, by age group Statista, https://www.statista.com/statistics/469184/us-digital-buyer-share-age-group/ (last visited April 18, 2025)
Distribution of digital buyers in the United States as of February 2020, by age group [Graph], eMarketer, March 26, 2020. [Online]. Available: https://www.statista.com/statistics/469184/us-digital-buyer-share-age-group/
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