According to the most recent data, the brand spending on advertising across various media and channels in Spain reached 5.35 billion euros in 2020. The highest spending was devoted to TV, with 1.7 billion euros that year, followed by search, with ad expenditures surpassing one billion euros.
Brand advertising spending in Spain in 2020, by media and channel
(in million euros)
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Arce Media. (February 17, 2021). Brand advertising spending in Spain in 2020, by media and channel (in million euros) [Graph]. In Statista. Retrieved November 24, 2024, from https://www.statista.com/statistics/469016/brand-advertising-expenditure-in-spain-by-media-platform/
Arce Media. "Brand advertising spending in Spain in 2020, by media and channel (in million euros)." Chart. February 17, 2021. Statista. Accessed November 24, 2024. https://www.statista.com/statistics/469016/brand-advertising-expenditure-in-spain-by-media-platform/
Arce Media. (2021). Brand advertising spending in Spain in 2020, by media and channel (in million euros). Statista. Statista Inc.. Accessed: November 24, 2024. https://www.statista.com/statistics/469016/brand-advertising-expenditure-in-spain-by-media-platform/
Arce Media. "Brand Advertising Spending in Spain in 2020, by Media and Channel (in Million Euros)." Statista, Statista Inc., 17 Feb 2021, https://www.statista.com/statistics/469016/brand-advertising-expenditure-in-spain-by-media-platform/
Arce Media, Brand advertising spending in Spain in 2020, by media and channel (in million euros) Statista, https://www.statista.com/statistics/469016/brand-advertising-expenditure-in-spain-by-media-platform/ (last visited November 24, 2024)
Brand advertising spending in Spain in 2020, by media and channel (in million euros) [Graph], Arce Media, February 17, 2021. [Online]. Available: https://www.statista.com/statistics/469016/brand-advertising-expenditure-in-spain-by-media-platform/
