Most resonant ad messages in Asia 2015, by country

Published by Statista Research Department, Sep 30, 2015
The statistic shows most resonant advertising message types in select countries in Asia in the first quarter of 2015. It was found that family-oriented ads were most likely to resonate with Vietnamese consumers, with 59 percent of respondents from Vietnam stating they found such ads appealing.

Most resonant advertising message types in select countries in Asia in 1st quarter 2015

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Release date

September 2015

Region

Asia

Survey time period

Q1 2015

Number of respondents

n > 30,000*

Special properties

based on the online population

Method of interview

Online survey

Supplementary notes

* Nielsen surveyed more than 30,000 respondents from 60 countries. A separate number of respondents for the countries mentioned in the statistic was not provided.

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