Marketing tactics by future importance according to European marketers in 2016
This chart shows the importance marketing marketing professionals in France, Germany, and the UK attached to certain marketing tactics in 2016 in the next 12 months and three years. The chart shows that marketing professionals in France, Germany, and the UK on average rate the importance of e-commerce at 51 percent when it comes to the next 12 months, but only at 38 percent when it comes to the next three years.
