This chart shows how much consumers from Saudi Arabia trusted various kinds of advertising in the first quarter of 2015. According to the survey results, personal recommendations were the most trusted form of advertising with 85 percent of respondents stating that they somewhat or completely trusted recommendations they got from friends and acquaintances. TV was the most trusted among traditional media. TV ad spend is expected to amount to eight million U.S. dollars in Saudi Arabia in 2017. The medium attracting highest ad investment in the country is out-of-home, trusted by 64 percent of the online population.
To what extent do you trust the following forms of advertising/recommendation?
Characteristic
Share of respondents who answered "trust somewhat" or "trust completely"
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The source surveyed more than 30,000 respondents from 60 countries. A separate number of respondents for Saudi Arabia only was not provided by the source.
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Nielsen, & Website (saudigazette.com.sa). (September 30, 2015). To what extent do you trust the following forms of advertising/recommendation? [Graph]. In Statista. Retrieved July 22, 2024, from https://www.statista.com/statistics/468887/trust-advertising-saudi-arabia/
Nielsen, und Website (saudigazette.com.sa). "To what extent do you trust the following forms of advertising/recommendation?." Chart. September 30, 2015. Statista. Accessed July 22, 2024. https://www.statista.com/statistics/468887/trust-advertising-saudi-arabia/
Nielsen, Website (saudigazette.com.sa). (2015). To what extent do you trust the following forms of advertising/recommendation?. Statista. Statista Inc.. Accessed: July 22, 2024. https://www.statista.com/statistics/468887/trust-advertising-saudi-arabia/
Nielsen, and Website (saudigazette.com.sa). "To What Extent Do You Trust The following Forms of Advertising/Recommendation?." Statista, Statista Inc., 30 Sep 2015, https://www.statista.com/statistics/468887/trust-advertising-saudi-arabia/
Nielsen & Website (saudigazette.com.sa), To what extent do you trust the following forms of advertising/recommendation? Statista, https://www.statista.com/statistics/468887/trust-advertising-saudi-arabia/ (last visited July 22, 2024)
To what extent do you trust the following forms of advertising/recommendation? [Graph], Nielsen, & Website (saudigazette.com.sa), September 30, 2015. [Online]. Available: https://www.statista.com/statistics/468887/trust-advertising-saudi-arabia/
