This chart shows ways in which consumer expectations towards marketing have changed, according to marketing professionals in France, Germany, and the UK in 2016. The chart shows that among marketing professionals, 74 percent of respondents reported agreement with the statement, "consumers expect an immediate response to any post or query."
Share of marketers agreeing with statements about changing consumer expectations in France, Germany and the United Kingdom (UK) in 2016*
* This question was phrased by the source as follows: "How much do you disagree or agree with each of the following statements relating to consumer expectations today?" ** N (France) = 400, n (Germany) = 451, n (UK) = 450
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Adobe. (October 18, 2016). Share of marketers agreeing with statements about changing consumer expectations in France, Germany and the United Kingdom (UK) in 2016* [Graph]. In Statista. Retrieved December 22, 2024, from https://www.statista.com/statistics/468810/consumer-expectations-regarding-marketing-europe/
Adobe. "Share of marketers agreeing with statements about changing consumer expectations in France, Germany and the United Kingdom (UK) in 2016*." Chart. October 18, 2016. Statista. Accessed December 22, 2024. https://www.statista.com/statistics/468810/consumer-expectations-regarding-marketing-europe/
Adobe. (2016). Share of marketers agreeing with statements about changing consumer expectations in France, Germany and the United Kingdom (UK) in 2016*. Statista. Statista Inc.. Accessed: December 22, 2024. https://www.statista.com/statistics/468810/consumer-expectations-regarding-marketing-europe/
Adobe. "Share of Marketers Agreeing with Statements about Changing Consumer Expectations in France, Germany and The United Kingdom (Uk) in 2016*." Statista, Statista Inc., 18 Oct 2016, https://www.statista.com/statistics/468810/consumer-expectations-regarding-marketing-europe/
Adobe, Share of marketers agreeing with statements about changing consumer expectations in France, Germany and the United Kingdom (UK) in 2016* Statista, https://www.statista.com/statistics/468810/consumer-expectations-regarding-marketing-europe/ (last visited December 22, 2024)
Share of marketers agreeing with statements about changing consumer expectations in France, Germany and the United Kingdom (UK) in 2016* [Graph], Adobe, October 18, 2016. [Online]. Available: https://www.statista.com/statistics/468810/consumer-expectations-regarding-marketing-europe/
