Recent changes in marketers' approaches to marketing in Europe 2015

Published by Statista Research Department, Jun 2, 2015
This chart shows ways in which marketers' personal approach to marketing has changed over the last 12 months in France, Germany, and the UK in 2015. The chart shows that among marketing professionals in France, Germany, and the UK, 57 percent of respondents reported agreement with the statement "I am more open to experimenting and taking risks."

Changes in marketers' personal approaches to their work in Europe in 2015*

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Release date

June 2015

Region

France, Germany, United Kingdom

Survey time period

March 31 to April 16, 2015

Number of respondents

1311**

Special properties

marketers

Method of interview

Online survey

Supplementary notes

* This question was phrased by the source as follows: "Below are some statements that may reflect the extent to which your personal approach to marketing may have changed over the last 12 months. Please indicate how much you either disagree or agree with each statement."
** Any number of answers could be chosen.
** N (France) = 433, n (UK) = 451, n (Germany) = 427.

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