Marketing's influence on company strategy according to European marketers 2014-2016

Published by Statista Research Department, Oct 18, 2016
This chart shows how marketing professionals in France, Germany, and the UK evaluated their function's influence on their companies' overall business strategies between 2014 and 2016. The chart shows that in 2014, 68 percent of marketing professionals thought that the marketing function had a strong or very strong influence on their company's overall business strategy. In 2016, only 63 percent of respondents had the same impression.

How much does your marketing department influence your company’s overall business strategy?*

© Statista 2024
Download
Show detailed source information?
Register for free
Already a member?
Log in
Source

Use Ask Statista Research Service

Release date

October 2016

Region

France, Germany, United Kingdom

Survey time period

July 20 to August 2, 2016

Number of respondents

1,301**

Special properties

marketers

Method of interview

Online survey

Supplementary notes

* Top Two Box (Strongly/Very strongly)
** N (France) = 400, n (Germany) = 451, n (UK) = 450

Citation formats
Access all statistics starting from $2,388 USD yearly *

* For commercial use only

Basic Account

For single users
$0 USD
Always free
Access limited to Free Statistics. Premium Statistics are not included.
  • Free Statistics
Based on your interests

Starter Account

For single users
$199 USD
per month, billed annually 1
Buy now
  • Free Statistics
  • Premium Statistics

    • The statistic on this page is a Premium Statistic and is included in this account.

Professional Account

For teams of up to 5 people
$959 USD
per month, billed annually 1
Buy now
  • Free + Premium Statistics
  • Reports
  • Market Insights

1 All prices do not include sales tax. The account requires an annual contract and will renew after one year to the regular list price.

Compare accounts

Statistics on " SME/SMB advertising & marketing in the U.S. "

The most important statistics
The most important statistics
The most important statistics
The most important statistics
The most important statistics
The most important statistics

Other statistics that may interest you SME/SMB advertising & marketing in the U.S.

Overview

4

Marketing tools

4

Digital advertising

7

Perceptions on digital vs. traditional advertising

5

Social media

5

Spotlight: AI

5

Further related statistics

10

Further Content: You might find this interesting as well

Statistics

Topics

Marketing worldwideSocial media advertising and marketing worldwideMobile advertising and marketing in the U.S. B2B advertising & marketing in the United States Marketing technology
Access all statistics starting from $2,388 USD yearly *

* For commercial use only

Basic Account

For single users
$0 USD
Always free
Access limited to Free Statistics. Premium Statistics are not included.
  • Free Statistics
Based on your interests

Starter Account

For single users
$199 USD
per month, billed annually 1
Buy now
  • Free Statistics
  • Premium Statistics

    • The statistic on this page is a Premium Statistic and is included in this account.

Professional Account

For teams of up to 5 people
$959 USD
per month, billed annually 1
Buy now
  • Free + Premium Statistics
  • Reports
  • Market Insights

1 All prices do not include sales tax. The account requires an annual contract and will renew after one year to the regular list price.

Compare accounts
Learn more about how Statista can support your business.