This chart shows how much Generation Z consumers (aged 15 to 20) trusted various advertising format in the first quarter of 2015. During the global survey, 57 percent of Gen Z respondents stated they somewhat or completely trusted newspaper ads.
Trust in advertising among Generation Z consumers worldwide in 1st quarter 2015, by ad format
Characteristic
Share of respondents who somewhat or completely trust the ad type
* More than 30,000 internet users aged 15 and more were interviewed for the survey. The source does not provide a separate figure for Generation Z respondents.
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Nielsen, & MarketingCharts. (October 1, 2015). Trust in advertising among Generation Z consumers worldwide in 1st quarter 2015, by ad format [Graph]. In Statista. Retrieved December 23, 2024, from https://www.statista.com/statistics/468711/genz-z-trust-advertising-format/
Nielsen, und MarketingCharts. "Trust in advertising among Generation Z consumers worldwide in 1st quarter 2015, by ad format." Chart. October 1, 2015. Statista. Accessed December 23, 2024. https://www.statista.com/statistics/468711/genz-z-trust-advertising-format/
Nielsen, MarketingCharts. (2015). Trust in advertising among Generation Z consumers worldwide in 1st quarter 2015, by ad format. Statista. Statista Inc.. Accessed: December 23, 2024. https://www.statista.com/statistics/468711/genz-z-trust-advertising-format/
Nielsen, and MarketingCharts. "Trust in Advertising among Generation Z Consumers Worldwide in 1st Quarter 2015, by Ad Format." Statista, Statista Inc., 1 Oct 2015, https://www.statista.com/statistics/468711/genz-z-trust-advertising-format/
Nielsen & MarketingCharts, Trust in advertising among Generation Z consumers worldwide in 1st quarter 2015, by ad format Statista, https://www.statista.com/statistics/468711/genz-z-trust-advertising-format/ (last visited December 23, 2024)
Trust in advertising among Generation Z consumers worldwide in 1st quarter 2015, by ad format [Graph], Nielsen, & MarketingCharts, October 1, 2015. [Online]. Available: https://www.statista.com/statistics/468711/genz-z-trust-advertising-format/
