The graph presents data on global advertising response in the first quarter of 2015, broken down by medium. During a survey, 54 percent of respondents stated they always or sometimes took action on radio ads.
To what extent do you take action on the following forms of advertising?
Characteristic
Share of respondents who sometimes or always take action on format
The source does not provide information on the original wording used during the survey. Thus, the wording chosen for this statistic may differ slightly from the one in the survey.
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Nielsen, & MarketingCharts. (October 1, 2015). To what extent do you take action on the following forms of advertising? [Graph]. In Statista. Retrieved December 21, 2024, from https://www.statista.com/statistics/468704/advertising-response-worldwide-medium/
Nielsen, und MarketingCharts. "To what extent do you take action on the following forms of advertising?." Chart. October 1, 2015. Statista. Accessed December 21, 2024. https://www.statista.com/statistics/468704/advertising-response-worldwide-medium/
Nielsen, MarketingCharts. (2015). To what extent do you take action on the following forms of advertising?. Statista. Statista Inc.. Accessed: December 21, 2024. https://www.statista.com/statistics/468704/advertising-response-worldwide-medium/
Nielsen, and MarketingCharts. "To What Extent Do You Take Action on The following Forms of Advertising?." Statista, Statista Inc., 1 Oct 2015, https://www.statista.com/statistics/468704/advertising-response-worldwide-medium/
Nielsen & MarketingCharts, To what extent do you take action on the following forms of advertising? Statista, https://www.statista.com/statistics/468704/advertising-response-worldwide-medium/ (last visited December 21, 2024)
To what extent do you take action on the following forms of advertising? [Graph], Nielsen, & MarketingCharts, October 1, 2015. [Online]. Available: https://www.statista.com/statistics/468704/advertising-response-worldwide-medium/
