TV reach in the U.S. Q1 2019, by age

Published by
Julia Stoll,
Mar 16, 2023
As of the first quarter of 2019, the weekly TV reach in the United States among all adults aged 18 or above was 90 percent. Interestingly, just 81 percent of Millennials (aged 18 to 34) watched TV at least once a week, compared to 92 percent of their slightly older peers and 94 percent of adults aged 65 or over.

Weekly TV reach in the United States as of the 1st quarter of 2019, by age group

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Release date

June 2019

Region

United States

Survey time period

Q1 2019

Age group

18 years and older

Special properties

live or time-shifted content on a television set

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Statistics on " Millennials in the U.S.: media & marketing "

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Other statistics that may interest you Millennials in the U.S.: media & marketing

General

6

TV and video

8

Film

5

Radio & audio

8

Print

7

News

8

Gaming

4

Subscription services

8

Marketing & advertising

7

Social media

7

Recreation and entertainment

6

Popular culture

8

Further related statistics

16

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Topics

U.S. Millennials: Media & MarketingUnited States internet user demographics, by genderU.S. generations: grocery shopping behaviorU.S. Gen Z & millennials: consumer goods and shopping behavior
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