Brazil: social media usage rate 2023, by region

Penetration rate of social media use among internet users in Brazil in 2023, by region

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Release date

November 2023

Region

Brazil

Survey time period

March to July 2023

Number of respondents

21.271*

Age group

10 years and older

Special properties

individuals who accessed internet at least once in the past 3 months

Method of interview

Computer-assisted personal interviews (CAPI)

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Statistics on " Social media usage in Brazil "

Other statistics that may interest you Social media usage in Brazil

Overview

8

Audiences

7

Usage

8

Facebook and Messenger

7

Instagram

5

TikTok

5

YouTube

6

Messaging apps

7

Marketing and influencers

8

Further related statistics

18
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* For commercial use only

Basic Account

For single users
$0 USD
Always free
Access limited to Free Statistics. Premium Statistics are not included.
  • Free Statistics
Based on your interests

Starter Account

For single users
$199 USD
per month, billed annually 1
  • Free Statistics
  • Premium Statistics

Professional Account

For teams of up to 5 people
$959 USD
per month, billed annually 1
  • Free + Premium Statistics
  • Reports
  • Market Insights

1 All prices do not include sales tax. The account requires an annual contract and will renew after one year to the regular list price.

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