This statistic displays the advertising topics that received the biggest amount of clicks from Smartphones in Spain in 2017. Travel and Tourism adverts were the most clicked, holding 38 percent of clicks.
Advertising topics with the largest share of clicks from smartphones or tablets in Spain in 2017, broken down by the share of users who clicked on each topic
Characteristic
Share of smartphone users
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The question was phrased by the source as follows: 'Alguna vez, al estar navegando con tu Smartphone o Tablet, ¿has hecho clic en publicidad
de los siguientes temas porque te interesaba?'
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IAB (U.S.). (October 19, 2017). Advertising topics with the largest share of clicks from smartphones or tablets in Spain in 2017, broken down by the share of users who clicked on each topic [Graph]. In Statista. Retrieved August 24, 2024, from https://www.statista.com/statistics/467919/most-clicked-adverts-smartphone-users-topic-spain/
IAB (U.S.). "Advertising topics with the largest share of clicks from smartphones or tablets in Spain in 2017, broken down by the share of users who clicked on each topic." Chart. October 19, 2017. Statista. Accessed August 24, 2024. https://www.statista.com/statistics/467919/most-clicked-adverts-smartphone-users-topic-spain/
IAB (U.S.). (2017). Advertising topics with the largest share of clicks from smartphones or tablets in Spain in 2017, broken down by the share of users who clicked on each topic. Statista. Statista Inc.. Accessed: August 24, 2024. https://www.statista.com/statistics/467919/most-clicked-adverts-smartphone-users-topic-spain/
IAB (U.S.). "Advertising Topics with The Largest Share of Clicks from Smartphones or Tablets in Spain in 2017, Broken down by The Share of Users Who Clicked on Each Topic." Statista, Statista Inc., 19 Oct 2017, https://www.statista.com/statistics/467919/most-clicked-adverts-smartphone-users-topic-spain/
IAB (U.S.), Advertising topics with the largest share of clicks from smartphones or tablets in Spain in 2017, broken down by the share of users who clicked on each topic Statista, https://www.statista.com/statistics/467919/most-clicked-adverts-smartphone-users-topic-spain/ (last visited August 24, 2024)
Advertising topics with the largest share of clicks from smartphones or tablets in Spain in 2017, broken down by the share of users who clicked on each topic [Graph], IAB (U.S.), October 19, 2017. [Online]. Available: https://www.statista.com/statistics/467919/most-clicked-adverts-smartphone-users-topic-spain/
