This statistic displays the distribution of retailers' investment intentions in mobile commerce in the United Kingdom (UK) in 2014, by area of investment. In 2014, approximately 11 percent of responding retailers planned to invest in the development of new or in enhancing existing mobile applications.
Distribution of retailers' investment intentions in mobile commerce in the United Kingdom (UK) in 2014, by area of investment
Characteristic
Share of retailers
Developing new or enhancing exisitng mobile websites
12.7%
Developing new or enhancing existing mobile apps
11.3%
Offering more mobile payment options
11.3%
Creating a more seamless mobile experience for customers
11.3%
Developing personalized mobile marketing
9%
Developing mobile services in-store
8.6%
Creating or extending free Wi-Fi in stores
7.2%
Integrating mobile systems
7.2%
Improving mobile data gathering/analytics
6.3%
Implementing mobile tracking in store
5.4%
Rolling out mobile services to foreign operations
5%
Location and mapping facilities in-store for mobile deives
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Barclays. (April 29, 2015). Distribution of retailers' investment intentions in mobile commerce in the United Kingdom (UK) in 2014, by area of investment [Graph]. In Statista. Retrieved November 22, 2024, from https://www.statista.com/statistics/467733/retailers-mobile-commerce-investment-plans-in-the-united-kingdom-uk-by-area/
Barclays. "Distribution of retailers' investment intentions in mobile commerce in the United Kingdom (UK) in 2014, by area of investment." Chart. April 29, 2015. Statista. Accessed November 22, 2024. https://www.statista.com/statistics/467733/retailers-mobile-commerce-investment-plans-in-the-united-kingdom-uk-by-area/
Barclays. (2015). Distribution of retailers' investment intentions in mobile commerce in the United Kingdom (UK) in 2014, by area of investment. Statista. Statista Inc.. Accessed: November 22, 2024. https://www.statista.com/statistics/467733/retailers-mobile-commerce-investment-plans-in-the-united-kingdom-uk-by-area/
Barclays. "Distribution of Retailers' Investment Intentions in Mobile Commerce in The United Kingdom (Uk) in 2014, by Area of Investment." Statista, Statista Inc., 29 Apr 2015, https://www.statista.com/statistics/467733/retailers-mobile-commerce-investment-plans-in-the-united-kingdom-uk-by-area/
Barclays, Distribution of retailers' investment intentions in mobile commerce in the United Kingdom (UK) in 2014, by area of investment Statista, https://www.statista.com/statistics/467733/retailers-mobile-commerce-investment-plans-in-the-united-kingdom-uk-by-area/ (last visited November 22, 2024)
Distribution of retailers' investment intentions in mobile commerce in the United Kingdom (UK) in 2014, by area of investment [Graph], Barclays, April 29, 2015. [Online]. Available: https://www.statista.com/statistics/467733/retailers-mobile-commerce-investment-plans-in-the-united-kingdom-uk-by-area/
