The graph shows data on Volkswagen Group's advertising spending its Volkswagen brand in the United States from 2012 to 2014. The company invested 394 million U.S. dollars in measured media advertising of the brand in 2012. The company enjoyed a fairly good reputation worldwide. However, following the 2015 carbon dioxide emissions scandal, Volkswagen's reputation fell significantly.
Volkswagen Group's advertising spending on Volkswagen (brand) in the United States from 2012 to 2014
(in million U.S. dollars)
Measured media from WPP's Kantar Media based on spending in 19 media: consumer magazines, Sunday magazines, local magazines, business-to-business magazines, local newspapers, national newspapers, free-standing inserts, broadcast network TV, broadcast spot TV, national syndicated TV, network cable TV, network radio, national spot radio, local radio, Spanish-language media (magazines, newspapers, TV networks), outdoor and internet (display advertising; excludes paid search, video and other forms of internet advertising). Figures for 2012 and 2013 come from an earlier AdAge publication.
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Advertising Age. (September 21, 2015). Volkswagen Group's advertising spending on Volkswagen (brand) in the United States from 2012 to 2014 (in million U.S. dollars) [Graph]. In Statista. Retrieved October 29, 2024, from https://www.statista.com/statistics/467681/volkswagen-ad-spend-usa/
Advertising Age. "Volkswagen Group's advertising spending on Volkswagen (brand) in the United States from 2012 to 2014 (in million U.S. dollars)." Chart. September 21, 2015. Statista. Accessed October 29, 2024. https://www.statista.com/statistics/467681/volkswagen-ad-spend-usa/
Advertising Age. (2015). Volkswagen Group's advertising spending on Volkswagen (brand) in the United States from 2012 to 2014 (in million U.S. dollars). Statista. Statista Inc.. Accessed: October 29, 2024. https://www.statista.com/statistics/467681/volkswagen-ad-spend-usa/
Advertising Age. "Volkswagen Group's Advertising Spending on Volkswagen (Brand) in The United States from 2012 to 2014 (in Million U.S. Dollars)." Statista, Statista Inc., 21 Sep 2015, https://www.statista.com/statistics/467681/volkswagen-ad-spend-usa/
Advertising Age, Volkswagen Group's advertising spending on Volkswagen (brand) in the United States from 2012 to 2014 (in million U.S. dollars) Statista, https://www.statista.com/statistics/467681/volkswagen-ad-spend-usa/ (last visited October 29, 2024)
Volkswagen Group's advertising spending on Volkswagen (brand) in the United States from 2012 to 2014 (in million U.S. dollars) [Graph], Advertising Age, September 21, 2015. [Online]. Available: https://www.statista.com/statistics/467681/volkswagen-ad-spend-usa/