Kmart: ad spend in the U.S. 2013-2014

Published by Statista Research Department, Sep 24, 2015
The timeline presents data on Sears holdings Corporation's measured media advertising spending on Kmart in the United States in 2013 and 2014. The company spent 209 million U.S. dollars advertising its retail store brand Kmart in 2013.

Sears Holdings Corporation's advertising spending on Kmart in the United States in 2013 and 2014 (in million U.S. dollars)

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Release date

September 2015

Region

United States

Survey time period

2013 and 2014

Special properties

measured media

Supplementary notes

Measured media from WPP's Kantar Media based on spending in 19 media: consumer magazines, Sunday magazines, local magazines, business-to-business magazines, local newspapers, national newspapers, free-standing inserts, broadcast network TV, broadcast spot TV, national syndicated TV, network cable TV, network radio, national spot radio, local radio, Spanish-language media (magazines, newspapers, TV networks), outdoor and internet (display advertising; excludes paid search, video and other forms of internet advertising).

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