The timeline presents data on Sears Holdings Corporation's measured media advertising spending on Sears (brand) in the United States in 2013, 2014 and 2016. The company spent 340 million U.S. dollars advertising its retail store brand Sears in 2013.
Sears Holdings Corporation's advertising spending on Sears (brand) in the United States from 2013 to 2016
(in million U.S. dollars)
Figure for 2015 not available. Measured media from WPP's Kantar Media based on spending in 19 media: consumer magazines, Sunday magazines, local magazines, business-to-business magazines, local newspapers, national newspapers, free-standing inserts, broadcast network TV, broadcast spot TV, national syndicated TV, network cable TV, network radio, national spot radio, local radio, Spanish-language media (magazines, newspapers, TV networks), outdoor and internet (display advertising; excludes paid search, video and other forms of internet advertising).
Profit from the additional features of your individual account
Currently, you are using a shared account. To use individual functions (e.g., mark statistics as favourites, set
statistic alerts) please log in with your personal account.
If you are an admin, please authenticate by logging in again.
Learn more about how Statista can support your business.
Advertising Age. (March 22, 2017). Sears Holdings Corporation's advertising spending on Sears (brand) in the United States from 2013 to 2016 (in million U.S. dollars) [Graph]. In Statista. Retrieved December 22, 2024, from https://www.statista.com/statistics/467669/ad-spend-sears-usa/
Advertising Age. "Sears Holdings Corporation's advertising spending on Sears (brand) in the United States from 2013 to 2016 (in million U.S. dollars)." Chart. March 22, 2017. Statista. Accessed December 22, 2024. https://www.statista.com/statistics/467669/ad-spend-sears-usa/
Advertising Age. (2017). Sears Holdings Corporation's advertising spending on Sears (brand) in the United States from 2013 to 2016 (in million U.S. dollars). Statista. Statista Inc.. Accessed: December 22, 2024. https://www.statista.com/statistics/467669/ad-spend-sears-usa/
Advertising Age. "Sears Holdings Corporation's Advertising Spending on Sears (Brand) in The United States from 2013 to 2016 (in Million U.S. Dollars)." Statista, Statista Inc., 22 Mar 2017, https://www.statista.com/statistics/467669/ad-spend-sears-usa/
Advertising Age, Sears Holdings Corporation's advertising spending on Sears (brand) in the United States from 2013 to 2016 (in million U.S. dollars) Statista, https://www.statista.com/statistics/467669/ad-spend-sears-usa/ (last visited December 22, 2024)
Sears Holdings Corporation's advertising spending on Sears (brand) in the United States from 2013 to 2016 (in million U.S. dollars) [Graph], Advertising Age, March 22, 2017. [Online]. Available: https://www.statista.com/statistics/467669/ad-spend-sears-usa/
