In 2021, mobile was expected to account for 70.3 percent of programmatic video advertising spending in the United States. In the following year, the share was forecast to increase to 70.8 percent. The remaining 29.2 percent are split between desktop and connected TV.
Share of mobile in programmatic video advertising spending in the United States from 2019 to 2022
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PubMatic. (August 15, 2020). Share of mobile in programmatic video advertising spending in the United States from 2019 to 2022 [Graph]. In Statista. Retrieved November 21, 2024, from https://www.statista.com/statistics/467381/share-programmatic-mobile-display-ad-spend-usa/
PubMatic. "Share of mobile in programmatic video advertising spending in the United States from 2019 to 2022." Chart. August 15, 2020. Statista. Accessed November 21, 2024. https://www.statista.com/statistics/467381/share-programmatic-mobile-display-ad-spend-usa/
PubMatic. (2020). Share of mobile in programmatic video advertising spending in the United States from 2019 to 2022. Statista. Statista Inc.. Accessed: November 21, 2024. https://www.statista.com/statistics/467381/share-programmatic-mobile-display-ad-spend-usa/
PubMatic. "Share of Mobile in Programmatic Video Advertising Spending in The United States from 2019 to 2022." Statista, Statista Inc., 15 Aug 2020, https://www.statista.com/statistics/467381/share-programmatic-mobile-display-ad-spend-usa/
PubMatic, Share of mobile in programmatic video advertising spending in the United States from 2019 to 2022 Statista, https://www.statista.com/statistics/467381/share-programmatic-mobile-display-ad-spend-usa/ (last visited November 21, 2024)
Share of mobile in programmatic video advertising spending in the United States from 2019 to 2022 [Graph], PubMatic, August 15, 2020. [Online]. Available: https://www.statista.com/statistics/467381/share-programmatic-mobile-display-ad-spend-usa/
