This statistic shows the most common reasons why consumers had not shopped around for a new energy tariff in the United Kingdom (UK), in 2014. Only seven percent of people say it is because they are satisfied with their current energy tariff, and four percent believe they wouldn't save enough from switching.
Reasons consumers cite as barriers to shopping around for new energy tariffs in the United Kingdom (UK) 2014
Characteristic
Percentage of respondents
Cost/tariff (NET)
13%
Existing tariff satisfactory
7%
Didn't think I'd save enough
4%
Confident I am on the best deal for me
2%
Quality/Reliability (NET)
2%
Good quality service from existing supplier
2%
Searching for alternative (NET)
63%
Too much effort/can't be bothered
23%
Takes too long/would take too long
37%
Other (NET)
32%
Too complicated
15%
Not interested
7%
All suppliers are pretty much the same
5%
Additional features/services of existing supplier (NET)
Originally asked as: "You say you have considered switching to a different energy supplier, but have never shopped around to see what other suppliers had to offer. What if anything has stopped you from shopping around."
Base consists of people who have considered switching but never shopped around.
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Cabinet Office UK. (February 2, 2015). Reasons consumers cite as barriers to shopping around for new energy tariffs in the United Kingdom (UK) 2014 [Graph]. In Statista. Retrieved July 22, 2024, from https://www.statista.com/statistics/467348/barriers-to-energy-tariff-shopping-around-uk/
Cabinet Office UK. "Reasons consumers cite as barriers to shopping around for new energy tariffs in the United Kingdom (UK) 2014." Chart. February 2, 2015. Statista. Accessed July 22, 2024. https://www.statista.com/statistics/467348/barriers-to-energy-tariff-shopping-around-uk/
Cabinet Office UK. (2015). Reasons consumers cite as barriers to shopping around for new energy tariffs in the United Kingdom (UK) 2014. Statista. Statista Inc.. Accessed: July 22, 2024. https://www.statista.com/statistics/467348/barriers-to-energy-tariff-shopping-around-uk/
Cabinet Office UK. "Reasons Consumers Cite as Barriers to Shopping around for New Energy Tariffs in The United Kingdom (Uk) 2014." Statista, Statista Inc., 2 Feb 2015, https://www.statista.com/statistics/467348/barriers-to-energy-tariff-shopping-around-uk/
Cabinet Office UK, Reasons consumers cite as barriers to shopping around for new energy tariffs in the United Kingdom (UK) 2014 Statista, https://www.statista.com/statistics/467348/barriers-to-energy-tariff-shopping-around-uk/ (last visited July 22, 2024)
Reasons consumers cite as barriers to shopping around for new energy tariffs in the United Kingdom (UK) 2014 [Graph], Cabinet Office UK, February 2, 2015. [Online]. Available: https://www.statista.com/statistics/467348/barriers-to-energy-tariff-shopping-around-uk/
