This statistic shows factors rated as very important by consumers when considering an energy supplier in the United Kingdom (UK) in 2014, sorted by those who switched in the previous three years and those who did not. Those who did not switch in the past three years considered established brands much more important than those who had switched, at 34 percent compared to 19 percent.
Importance of influential factors to consumers when choosing an energy supplier in the United Kingdom (UK), 2014
Originally asked as: "I am going to read out a number of reasons why people choose an energy supplier. For each of these I’d like you to tell me how important it is to you personally?"
Base: Switched in the last three years 2,338, have not switched in the last three years 4,747
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Cabinet Office UK. (February 2, 2015). Importance of influential factors to consumers when choosing an energy supplier in the United Kingdom (UK), 2014 [Graph]. In Statista. Retrieved November 10, 2024, from https://www.statista.com/statistics/467303/importance-of-factors-switching-energy-suppliers-for-non-switchers/
Cabinet Office UK. "Importance of influential factors to consumers when choosing an energy supplier in the United Kingdom (UK), 2014." Chart. February 2, 2015. Statista. Accessed November 10, 2024. https://www.statista.com/statistics/467303/importance-of-factors-switching-energy-suppliers-for-non-switchers/
Cabinet Office UK. (2015). Importance of influential factors to consumers when choosing an energy supplier in the United Kingdom (UK), 2014. Statista. Statista Inc.. Accessed: November 10, 2024. https://www.statista.com/statistics/467303/importance-of-factors-switching-energy-suppliers-for-non-switchers/
Cabinet Office UK. "Importance of Influential Factors to Consumers When Choosing An Energy Supplier in The United Kingdom (Uk), 2014." Statista, Statista Inc., 2 Feb 2015, https://www.statista.com/statistics/467303/importance-of-factors-switching-energy-suppliers-for-non-switchers/
Cabinet Office UK, Importance of influential factors to consumers when choosing an energy supplier in the United Kingdom (UK), 2014 Statista, https://www.statista.com/statistics/467303/importance-of-factors-switching-energy-suppliers-for-non-switchers/ (last visited November 10, 2024)
Importance of influential factors to consumers when choosing an energy supplier in the United Kingdom (UK), 2014 [Graph], Cabinet Office UK, February 2, 2015. [Online]. Available: https://www.statista.com/statistics/467303/importance-of-factors-switching-energy-suppliers-for-non-switchers/
