This statistic shows which the importance consumers place on various factors when considering an energy supplier in the United Kingdom (UK), in 2014. Customer service emerged as the most important factor for many, with 83 percent placing high importance on it as an important factor in the decision making process. Cheap tariffs, as well as easy to understand tariffs, were both important to 78 percent of respondents.
Importance of various factors considered by consumers when selecting an energy supplier in the United Kingdom (UK) 2014
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Importance of various factors considered by consumers when selecting an energy supplier in the United Kingdom (UK) 2014
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Originally asked as: "I am going to read out a number of reasons why people choose an energy supplier. For each of these I'd like you to tell me how important it is to you"
Only answers saying "Very important" or "Essential" have been taken into consideration.
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Madhumitha Jaganmohan
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Cabinet Office UK. (February 2, 2015). Importance of various factors considered by consumers when selecting an energy supplier in the United Kingdom (UK) 2014 [Graph]. In Statista. Retrieved April 27, 2025, from https://www.statista.com/statistics/467292/importance-of-particular-factors-when-choosing-supplier-uk/
Cabinet Office UK. "Importance of various factors considered by consumers when selecting an energy supplier in the United Kingdom (UK) 2014." Chart. February 2, 2015. Statista. Accessed April 27, 2025. https://www.statista.com/statistics/467292/importance-of-particular-factors-when-choosing-supplier-uk/
Cabinet Office UK. (2015). Importance of various factors considered by consumers when selecting an energy supplier in the United Kingdom (UK) 2014. Statista. Statista Inc.. Accessed: April 27, 2025. https://www.statista.com/statistics/467292/importance-of-particular-factors-when-choosing-supplier-uk/
Cabinet Office UK. "Importance of Various Factors Considered by Consumers When Selecting An Energy Supplier in The United Kingdom (Uk) 2014." Statista, Statista Inc., 2 Feb 2015, https://www.statista.com/statistics/467292/importance-of-particular-factors-when-choosing-supplier-uk/
Cabinet Office UK, Importance of various factors considered by consumers when selecting an energy supplier in the United Kingdom (UK) 2014 Statista, https://www.statista.com/statistics/467292/importance-of-particular-factors-when-choosing-supplier-uk/ (last visited April 27, 2025)
Importance of various factors considered by consumers when selecting an energy supplier in the United Kingdom (UK) 2014 [Graph], Cabinet Office UK, February 2, 2015. [Online]. Available: https://www.statista.com/statistics/467292/importance-of-particular-factors-when-choosing-supplier-uk/
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