This statistic displays the behavior of account holders in terms of searching for the new banking offer and switching their current main account providing bank within the year and three years prior to the survey fieldwork in the United Kingdom (UK) as of the first quarter of 2015. Of respondents, 79% said they had not switched or looked around in the last year, and overall 65 percent have no switched or looked around within prior three years.
Account holders' behavior in searching and switching bank offers in the last year and last 3 years in the United Kingdom (UK) in 2015
* Nearly 4.55 thousand completed interviews out of the 120 thousand sample drawn from the personal current account holders databank, provided by all major UK banks. Data was weighted to correct oversampling.
Profit from the additional features of your individual account
Currently, you are using a shared account. To use individual functions (e.g., mark statistics as favourites, set
statistic alerts) please log in with your personal account.
If you are an admin, please authenticate by logging in again.
Learn more about how Statista can support your business.
GfK Media and Communication Research, & Competition and Markets Authority. (April 15, 2015). Account holders' behavior in searching and switching bank offers in the last year and last 3 years in the United Kingdom (UK) in 2015 [Graph]. In Statista. Retrieved September 26, 2024, from https://www.statista.com/statistics/467285/searching-and-switching-banks-behavior-uk/
GfK Media and Communication Research, und Competition and Markets Authority. "Account holders' behavior in searching and switching bank offers in the last year and last 3 years in the United Kingdom (UK) in 2015." Chart. April 15, 2015. Statista. Accessed September 26, 2024. https://www.statista.com/statistics/467285/searching-and-switching-banks-behavior-uk/
GfK Media and Communication Research, Competition and Markets Authority. (2015). Account holders' behavior in searching and switching bank offers in the last year and last 3 years in the United Kingdom (UK) in 2015. Statista. Statista Inc.. Accessed: September 26, 2024. https://www.statista.com/statistics/467285/searching-and-switching-banks-behavior-uk/
GfK Media and Communication Research, and Competition and Markets Authority. "Account Holders' Behavior in Searching and Switching Bank Offers in The Last Year and Last 3 Years in The United Kingdom (Uk) in 2015." Statista, Statista Inc., 15 Apr 2015, https://www.statista.com/statistics/467285/searching-and-switching-banks-behavior-uk/
GfK Media and Communication Research & Competition and Markets Authority, Account holders' behavior in searching and switching bank offers in the last year and last 3 years in the United Kingdom (UK) in 2015 Statista, https://www.statista.com/statistics/467285/searching-and-switching-banks-behavior-uk/ (last visited September 26, 2024)
Account holders' behavior in searching and switching bank offers in the last year and last 3 years in the United Kingdom (UK) in 2015 [Graph], GfK Media and Communication Research, & Competition and Markets Authority, April 15, 2015. [Online]. Available: https://www.statista.com/statistics/467285/searching-and-switching-banks-behavior-uk/