Most popular Canadian product categories purchased by consumers in Canada 2015

In 2015, some 87 percent of Canadians stated that, out of any product category, they are most likely to purchase food from Canadian producers or brands as opposed to imported products. Beer and clothing were the next two most popular product segments, with 46 and 45 percent of respondents stating they would likely buy Canadian goods respectively. In the same survey, some 25 percent of consumers said that they always buy Canadian products.

Canadian loyalty

Whether it be to protest U.S. trade tariffs, prevent more international brands coming north of the border, or to simply support Canadian producers and manufacturers, many consumers are loyal to homegrown Canadian brands. Most of the brand’s products being made in Canada is a key identifier of a true Canadian brand to consumers. There is, however, a stark difference between age groups when it comes to attitudes towards Canadian-made and U.S.-made grocery products. Some 72 percent of consumers aged 55 and over stated in a recent survey that they are much more likely to choose a Canadian-made product. This figure decreased to 46 percent for consumers aged between 18 and 34.