This statistis shows the distribution of advertisers' non-media advertising spending in France from 2011 to 2014 by type, in million euros. It shows that in 2014, advertisers' communication investment in direct marketing (mailings, e-mailings, leaflet distributions without addresses) accounted for about 44 percent of the total non-media advertisting market in France.
Breakdown of advertisers's net investment in non-media advertising in France from 2011 to 2014, by type
Characteristic
Directories (printed and online)
Direct marketing (mailings, e-mailings, unadressed direct mail)
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Union des Annonceurs. (July 21, 2015). Breakdown of advertisers's net investment in non-media advertising in France from 2011 to 2014, by type [Graph]. In Statista. Retrieved December 22, 2024, from https://www.statista.com/statistics/466416/non-media-advertising-spending-by-type-france/
Union des Annonceurs. "Breakdown of advertisers's net investment in non-media advertising in France from 2011 to 2014, by type." Chart. July 21, 2015. Statista. Accessed December 22, 2024. https://www.statista.com/statistics/466416/non-media-advertising-spending-by-type-france/
Union des Annonceurs. (2015). Breakdown of advertisers's net investment in non-media advertising in France from 2011 to 2014, by type. Statista. Statista Inc.. Accessed: December 22, 2024. https://www.statista.com/statistics/466416/non-media-advertising-spending-by-type-france/
Union des Annonceurs. "Breakdown of Advertisers's Net Investment in Non-media Advertising in France from 2011 to 2014, by Type." Statista, Statista Inc., 21 Jul 2015, https://www.statista.com/statistics/466416/non-media-advertising-spending-by-type-france/
Union des Annonceurs, Breakdown of advertisers's net investment in non-media advertising in France from 2011 to 2014, by type Statista, https://www.statista.com/statistics/466416/non-media-advertising-spending-by-type-france/ (last visited December 22, 2024)
Breakdown of advertisers's net investment in non-media advertising in France from 2011 to 2014, by type [Graph], Union des Annonceurs, July 21, 2015. [Online]. Available: https://www.statista.com/statistics/466416/non-media-advertising-spending-by-type-france/
