Non-media advertising spending distribution in France 2011-2014, by type
This statistis shows the distribution of advertisers' non-media advertising spending in France from 2011 to 2014 by type, in million euros. It shows that in 2014, advertisers' communication investment in direct marketing (mailings, e-mailings, leaflet distributions without addresses) accounted for about 44 percent of the total non-media advertisting market in France.