In 2024, retail media advertising spending in the United States will rise an estimated 22 percent, followed by a 12.5-percent increase rate in the following year. The only other medium with double-digit increase rates forecast for both years was connected TV (CTV): 20.7 percent in 2024 and 19 percent in 2025. The projections exclude political ad spending.
Change in advertising spending in the United States in 2024 and 2025, by medium
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Next TV. (June 11, 2024). Change in advertising spending in the United States in 2024 and 2025, by medium [Graph]. In Statista. Retrieved December 30, 2024, from https://www.statista.com/statistics/466149/us-ad-spending-by-medium/
Next TV. "Change in advertising spending in the United States in 2024 and 2025, by medium." Chart. June 11, 2024. Statista. Accessed December 30, 2024. https://www.statista.com/statistics/466149/us-ad-spending-by-medium/
Next TV. (2024). Change in advertising spending in the United States in 2024 and 2025, by medium. Statista. Statista Inc.. Accessed: December 30, 2024. https://www.statista.com/statistics/466149/us-ad-spending-by-medium/
Next TV. "Change in Advertising Spending in The United States in 2024 and 2025, by Medium." Statista, Statista Inc., 11 Jun 2024, https://www.statista.com/statistics/466149/us-ad-spending-by-medium/
Next TV, Change in advertising spending in the United States in 2024 and 2025, by medium Statista, https://www.statista.com/statistics/466149/us-ad-spending-by-medium/ (last visited December 30, 2024)
Change in advertising spending in the United States in 2024 and 2025, by medium [Graph], Next TV, June 11, 2024. [Online]. Available: https://www.statista.com/statistics/466149/us-ad-spending-by-medium/
