This statistic displays the demographic distribution of customers at Debenhams in the United Kingdom as of 2015. According to the annual report, 35 percent of Debenhams customers were classed under the demographic group AB (middle class and upper middle class). This group represented the second largest customer group behind C1 (lower middle class).
Debenhams is a British retailer selling clothing, furniture and other household items in a department store format. The brand owns and operates stores in the UK, Ireland and Denmark as well as franchises in other international locations.
Debenhams is a department store which was originally founded in 1778, one of the longest going department stores in the United Kingdom with a total of 165 stores located there. The brand also operates under the name Magasin du Nord in Denmark, as well as having a subsidiary in Ireland.
The most sought after products in Debenhams stores are their beauty products, which take in a total of 25 percent of their sales. Womenswear is second with a sales share of 16 percent.
Demographic distribution of customers at Debenhams in the United Kingdom (UK) as of fiscal year 2015
Results may also include international customers (e.g. to online store). The source does not specify if data represents both UK and non-UK customers.
* Categories based on the National Readership Survey (NRS), where AB equals upper middle class and middle class social groups and DE equals working class and non-working social classes.
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Debenhams. (October 31, 2015). Demographic distribution of customers at Debenhams in the United Kingdom (UK) as of fiscal year 2015 [Graph]. In Statista. Retrieved August 24, 2024, from https://www.statista.com/statistics/465952/customer-profile-by-demographic-group-united-kingdom-survey/
Debenhams. "Demographic distribution of customers at Debenhams in the United Kingdom (UK) as of fiscal year 2015." Chart. October 31, 2015. Statista. Accessed August 24, 2024. https://www.statista.com/statistics/465952/customer-profile-by-demographic-group-united-kingdom-survey/
Debenhams. (2015). Demographic distribution of customers at Debenhams in the United Kingdom (UK) as of fiscal year 2015. Statista. Statista Inc.. Accessed: August 24, 2024. https://www.statista.com/statistics/465952/customer-profile-by-demographic-group-united-kingdom-survey/
Debenhams. "Demographic Distribution of Customers at Debenhams in The United Kingdom (Uk) as of Fiscal Year 2015." Statista, Statista Inc., 31 Oct 2015, https://www.statista.com/statistics/465952/customer-profile-by-demographic-group-united-kingdom-survey/
Debenhams, Demographic distribution of customers at Debenhams in the United Kingdom (UK) as of fiscal year 2015 Statista, https://www.statista.com/statistics/465952/customer-profile-by-demographic-group-united-kingdom-survey/ (last visited August 24, 2024)
Demographic distribution of customers at Debenhams in the United Kingdom (UK) as of fiscal year 2015 [Graph], Debenhams, October 31, 2015. [Online]. Available: https://www.statista.com/statistics/465952/customer-profile-by-demographic-group-united-kingdom-survey/