The graph shows information on consumer reactions to brand inconsistencies across devices while purchasing products in the United States as of March 2014. During the survey, 16 percent of the internet-connected respondents stated they found brand inconsistencies extremely frustrating.
If an experience that you have with a brand is inconsistent across devices, what impact does that have on your impression of the brand?
Characteristic
Share of respondents
I find it somewhat frustrating, but not enough to change my opinion about the brand
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Forrester Research, & Tapad. (April 30, 2015). If an experience that you have with a brand is inconsistent across devices, what impact does that have on your impression of the brand? [Graph]. In Statista. Retrieved November 19, 2024, from https://www.statista.com/statistics/464126/consumer-reactions-brand-inconsistencies-usa/
Forrester Research, und Tapad. "If an experience that you have with a brand is inconsistent across devices, what impact does that have on your impression of the brand?." Chart. April 30, 2015. Statista. Accessed November 19, 2024. https://www.statista.com/statistics/464126/consumer-reactions-brand-inconsistencies-usa/
Forrester Research, Tapad. (2015). If an experience that you have with a brand is inconsistent across devices, what impact does that have on your impression of the brand?. Statista. Statista Inc.. Accessed: November 19, 2024. https://www.statista.com/statistics/464126/consumer-reactions-brand-inconsistencies-usa/
Forrester Research, and Tapad. "If An Experience That You Have with a Brand Is Inconsistent across Devices, What Impact Does That Have on Your Impression of The Brand?." Statista, Statista Inc., 30 Apr 2015, https://www.statista.com/statistics/464126/consumer-reactions-brand-inconsistencies-usa/
Forrester Research & Tapad, If an experience that you have with a brand is inconsistent across devices, what impact does that have on your impression of the brand? Statista, https://www.statista.com/statistics/464126/consumer-reactions-brand-inconsistencies-usa/ (last visited November 19, 2024)
If an experience that you have with a brand is inconsistent across devices, what impact does that have on your impression of the brand? [Graph], Forrester Research, & Tapad, April 30, 2015. [Online]. Available: https://www.statista.com/statistics/464126/consumer-reactions-brand-inconsistencies-usa/
