B2C mobile advertising challenges in North America 2015

Published by Statista Research Department, Jul 30, 2015
The statistic shows leading business-to-consumer mobile advertising challenges in North America in July 2015. During a survey, 14 percent of responding marketers named lack of standardized metrics a challenge in mobile advertising efforts.

Leading B2C mobile advertising challenges in North America in July 2015

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Source

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Release date

July 2015

Region

North America

Survey time period

July 2015

Number of respondents

141 marketing decision-makers and ad agency representatives at consumer-facing brands

Supplementary notes

The source does not provide information on the type of survey used.

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