Digital Market Outlook: UK search ad revenue as share of GDP 2022

The graph presents the digital search advertising revenue as percentage of gross domestic product in the United Kingdom in 2016, and provides a forecast thereof until 2022. The digital search ad revenue in the UK is estimated to account for 0.39 percent of GDP in 2017. An overview of all Digital Markets can be found here.
Statista’s Digital Market Outlook offers forecasts, detailed market insights and essential performance indicators of the most significant areas in the “Digital Economy”, including various digital goods and services. Alongside revenue forecasts for 50 countries worldwide, Statista offers additional insights into consumer trends and demographic structure of digital consumer markets.

Digital search advertising revenue as percentage of gross domestic product (GDP) in the United Kingdom (UK) from 2016 to 2022

Characteristic	Percentage of GDP
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Release date

December 2017

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Region

United Kingdom

Survey time period

2017

Supplementary notes

* Estimate.
Paid-for-search advertising (SEA) denotes text-based advertisements that are displayed next to or above organic search results in a search engine based on local or keyword-related factors. Google's AdWords is the biggest provider of search advertising on the market. Not included are revenues generated through SEO (search engine optimization). All figures refer to net values.
Further information on methodology can be found here.

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