Digital Market Outlook: search ad spending per internet user UK 2019-2028, by device

Published by Statista Research Department, Aug 26, 2024

Over the last two observations, the average ad spending per internet user is forecast to significantly increase in all segments. This reflects the overall trend throughout the entire forecast period from 2019 to 2028. It is estimated that the indicator is continuously rising in all segments. In this regard, the Search Advertising Desktop segment achieves the highest value of 264.75 U.S. dollars in 2028.

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Digital search advertising average spending per internet user in the United Kingdom (UK) from 2019 to 2028, by device (in U.S. dollars)

Characteristic	Search Advertising Desktop	Search Advertising Mobile
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Supplementary notes

Data provided by Statista Market Insights are estimates.Definition:
Search Advertising, also called search engine advertising (SEA) or paid search advertising, refers to advertisements displayed on search results pages above or next to the organic search results. Brands can create search advertising campaigns. Paying a fee or bidding will give a better ranking each time targeted audiences search and click on the campaign’s ads. These advertisements are usually text based but can be displayed as images or videos where applicable.

Additional information:
Search Advertising comprises advertising spending, users, average revenue per user, and key players. The market only displays B2B spending. Figures are based on advertising spending and exclude agency commissions, rebates, production costs, and taxes. Key players in Search Advertising include Google, Bing, Baidu, Amazon, and Alibaba. For more information on the data displayed, use the info button right next to the boxes.

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