This statistic shows the results of a survey on the most important criteria when buying a new mobile phone or smartphone in Germany from 2014 to 2015. In 2014, roughly 36.7 percent of the German-speaking population aged 14 years and older paid special attention to a high-quality camera.
Most important criteria for buying a new mobile phone or smartphone in Germany from 2014 to 2015
Characteristic
2014
2015
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* Category no longer included in 2015.
** Category first included in 2015.
Information on base:
German-speaking population ages 14 and older in private households, at main residence in the Federal Republic of Germany.
Information on random sample:
2014: 8,156 respondents, projected base of 70.52 million persons
2015: 7,009 respondents, projected base of 69.24 million persons
Several answers were possible for this question. Therefore, percentage points may exceed 100%.
This question was phrased by the source as follows: "If you were to look into buying a new mobile phone or a new smartphone. What would you pay special attention to? Please select your answers from this list."
(Original German question: "Einmal angenommen, Sie wollen sich ein Handy bzw. Smartphone kaufen. Worauf würden Sie da besonders achten? Sagen Sie es mir einfach nach dieser Liste hier.")
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IfD Allensbach. (October 20, 2015). Most important criteria for buying a new mobile phone or smartphone in Germany from 2014 to 2015 [Graph]. In Statista. Retrieved July 22, 2024, from https://www.statista.com/statistics/463196/mobile-and-smartphones-purchase-criteria-germany/
IfD Allensbach. "Most important criteria for buying a new mobile phone or smartphone in Germany from 2014 to 2015." Chart. October 20, 2015. Statista. Accessed July 22, 2024. https://www.statista.com/statistics/463196/mobile-and-smartphones-purchase-criteria-germany/
IfD Allensbach. (2015). Most important criteria for buying a new mobile phone or smartphone in Germany from 2014 to 2015. Statista. Statista Inc.. Accessed: July 22, 2024. https://www.statista.com/statistics/463196/mobile-and-smartphones-purchase-criteria-germany/
IfD Allensbach. "Most Important Criteria for Buying a New Mobile Phone or Smartphone in Germany from 2014 to 2015." Statista, Statista Inc., 20 Oct 2015, https://www.statista.com/statistics/463196/mobile-and-smartphones-purchase-criteria-germany/
IfD Allensbach, Most important criteria for buying a new mobile phone or smartphone in Germany from 2014 to 2015 Statista, https://www.statista.com/statistics/463196/mobile-and-smartphones-purchase-criteria-germany/ (last visited July 22, 2024)
Most important criteria for buying a new mobile phone or smartphone in Germany from 2014 to 2015 [Graph], IfD Allensbach, October 20, 2015. [Online]. Available: https://www.statista.com/statistics/463196/mobile-and-smartphones-purchase-criteria-germany/
