Dr Pepper Snapple: ad spend in the U.S. 2017

The timeline presents data on Dr Pepper Snapple Group's advertising spending in the United States from 2009 to 2017. The company invested 489 million U.S. dollars in advertising in 2017.

Dr Pepper Snapple Group – additional information

Dr Pepper Snapple Group is a soft drink manufacturer whose headquarters is located in Plano, Texas. The company’s revenue has seen positive growth rates since 2006, reaching 6.69 billion U.S. dollars in 2017. The company is one of the beverage market leaders in the United States, owning more than 17.3 percent of the market as of 2015. Just like revenue, the company's market share has been steadily increasing.
According to the group’s annual report, its global marketing expenditure amounted to 547 million U.S. dollars in 2017. It was estimated that the company spent 489 million U.S. dollars on advertising, which composed approximately 88 percent of global marketing spending.
The manufacturer’s leading brands by sale volume is Dr Pepper and Diet Dr Pepper.

Dr Pepper Snapple Group's advertising spending in the United States from 2009 to 2017 (in million U.S. dollars)

Characteristic	Spending in million U.S. dollars
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Release date

June 2018

More information

Region

United States

Survey time period

2009 to 2017

Supplementary notes

Data for 2011 not available.
The figures includes measured-media advertising spending (source: Kantar Media) and unmeasured spending (estimated by Advertising Age). Measured media from WPP's Kantar Media based on spending in 19 media: consumer magazines, Sunday magazines, local magazines, business-to-business magazines, local newspapers, national newspapers, free-standing inserts, broadcast network TV, broadcast spot TV, national syndicated TV, network cable TV, network radio, national spot radio, local radio, Spanish-language media (magazines, newspapers, TV networks), outdoor and internet (display advertising; excludes paid search, video and other forms of internet advertising). Unmeasured spending figures are Ad Age DataCenter estimates including direct marketing, promotion, internet paid search, social media and other forms of spending not included in the 19 measured media. For more information, see the methodology. Figures for 2009 to 2013 come from earlier AdAge publications.

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