Digital Market Outlook: UK digital video ad spending growth by device 2028

In 2028, the ad spending growthis forecast to significantly decrease in all segments compared to the previous time point. Consistent with the decreasing trend, the indicator experiences the lowest values across all segments towards the end of the observation period. Particularly noteworthy is the segment Video Advertising Desktop, as it exhibits the lowest value of -11.81 percent.

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Digital video advertising spending growth in the United Kingdom (UK) from 2020 to 2028, by device

Characteristic	Video Advertising Mobile	Video Advertising Desktop
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Supplementary notes

Data provided by Statista Market Insights are estimates.Definition:
Video Advertising includes all ad formats within webpage-based videos, app-based video players, social media, or streaming apps on computer screens, smartphones, tablets, and other internet-connected devices. Videos that seamlessly match the form and function of the environment (e.g., news websites, video platforms) in which they appear (so-called native advertising) are also included in Video Advertising.

Additional information:
Video Advertising comprises advertising spending, connected-TV advertising spending, users, average revenue per user, and user demographic. The market only displays B2B spending. Figures are based on Video Advertising spending and exclude agency commissions, rebates, production costs, and taxes. Key players in Video Advertising include Comcast Corp., The Walt Disney Company, YouTube, TikTok, and Facebook. For more information on the data displayed, use the info button right next to the boxes.

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