The graph shows Verizon Communication's business-to-business advertising spending in the United States in 2013 and 2014. The spending decreased from 184.9 million U.S. dollars in 2013 to 168.6 million in 2014. Verizon was the third largest B2B advertisers in the United States in 2014.
Verizon Communication's business-to-business advertising spending in the United States in 2013 and 2014
(in million U.S. dollars)
Figure for 2013 has been calculated on the basis of the 2014 dollar value and the given growth rate and it has been rounded. Measured media from WPP's Kantar Media based on spending in 19 media: consumer magazines, Sunday magazines, local magazines, business-to-business magazines, local newspapers, national newspapers, free-standing inserts, broadcast network TV, broadcast spot TV, national syndicated TV, network cable TV, network radio, national spot radio, local radio, Spanish-language media (magazines, newspapers, TV networks), outdoor and internet (display advertising; excludes paid search, video and other forms of internet advertising). Unmeasured spending figures are Ad Age DataCenter estimates including direct marketing, promotion, internet paid search, social media and other forms of spending not included in the 19 measured media. For more information, see the methodology.
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Advertising Age. (August 24, 2015). Verizon Communication's business-to-business advertising spending in the United States in 2013 and 2014 (in million U.S. dollars) [Graph]. In Statista. Retrieved October 02, 2024, from https://www.statista.com/statistics/462738/verizon-b2b-ad-spend-usa/
Advertising Age. "Verizon Communication's business-to-business advertising spending in the United States in 2013 and 2014 (in million U.S. dollars)." Chart. August 24, 2015. Statista. Accessed October 02, 2024. https://www.statista.com/statistics/462738/verizon-b2b-ad-spend-usa/
Advertising Age. (2015). Verizon Communication's business-to-business advertising spending in the United States in 2013 and 2014 (in million U.S. dollars). Statista. Statista Inc.. Accessed: October 02, 2024. https://www.statista.com/statistics/462738/verizon-b2b-ad-spend-usa/
Advertising Age. "Verizon Communication's Business-to-business Advertising Spending in The United States in 2013 and 2014 (in Million U.S. Dollars)." Statista, Statista Inc., 24 Aug 2015, https://www.statista.com/statistics/462738/verizon-b2b-ad-spend-usa/
Advertising Age, Verizon Communication's business-to-business advertising spending in the United States in 2013 and 2014 (in million U.S. dollars) Statista, https://www.statista.com/statistics/462738/verizon-b2b-ad-spend-usa/ (last visited October 02, 2024)
Verizon Communication's business-to-business advertising spending in the United States in 2013 and 2014 (in million U.S. dollars) [Graph], Advertising Age, August 24, 2015. [Online]. Available: https://www.statista.com/statistics/462738/verizon-b2b-ad-spend-usa/