In 2023, the average price of a smartphone amounted to 701 euros in Germany. In the previous year, the average price was around 634 euros. While smartphones have become smarter every year, the average price has increased almost every year within this timeline. One of this century’s most standard tech accessories, for some even a necessity, has become so integrated into daily life that the assumption of a consumer not having one has practically receded for good.
Fully charged
The number of smartphone users in Germany has increased in recent years, amounting to almost 75.5 million in 2023, based on preliminary figures. This compared to 6.3 million users back in 2009. The sheer amount of smartphones sold to consumers has also experienced explosive growth, from 1.35 million in 2008 to almost 20 million in 2023. Correspondingly, smartphone sales revenue has also increased massively since the 2000s, reaching almost 14 billion euros in 2023.
Apple and Samsung
Apple and Samsung are the dominating smartphone brands in Germany, though a sum of various other brands also enjoyed consumer attention. This means that in terms of mobile operating systems, it’s generally a battle between iOS and Android. Andriod has a larger market share in Germany than iOS, however, in recent years, there has been a general increase in iOS sales and Android has experienced a general decrease.
Average price of smartphones sold on the consumer market in Germany from 2008 to 2023
(in euros)
The Home Electronics Market Index is focused exclusively on the consumer market (private demand). The numbers refer to consumer prices (without subsidies) including VAT. Up to and including Q4 2009, the figures were categorized as "PDA/smartphones". Since Q1 2010, they have been classified under the term "smartphones" only.
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gfu. (March 5, 2024). Average price of smartphones sold on the consumer market in Germany from 2008 to 2023 (in euros) [Graph]. In Statista. Retrieved November 21, 2024, from https://www.statista.com/statistics/462641/smartphones-average-prices-germany/
gfu. "Average price of smartphones sold on the consumer market in Germany from 2008 to 2023 (in euros)." Chart. March 5, 2024. Statista. Accessed November 21, 2024. https://www.statista.com/statistics/462641/smartphones-average-prices-germany/
gfu. (2024). Average price of smartphones sold on the consumer market in Germany from 2008 to 2023 (in euros). Statista. Statista Inc.. Accessed: November 21, 2024. https://www.statista.com/statistics/462641/smartphones-average-prices-germany/
gfu. "Average Price of Smartphones Sold on The Consumer Market in Germany from 2008 to 2023 (in Euros)." Statista, Statista Inc., 5 Mar 2024, https://www.statista.com/statistics/462641/smartphones-average-prices-germany/
gfu, Average price of smartphones sold on the consumer market in Germany from 2008 to 2023 (in euros) Statista, https://www.statista.com/statistics/462641/smartphones-average-prices-germany/ (last visited November 21, 2024)
Average price of smartphones sold on the consumer market in Germany from 2008 to 2023 (in euros) [Graph], gfu, March 5, 2024. [Online]. Available: https://www.statista.com/statistics/462641/smartphones-average-prices-germany/