Europe: banner ad revenue 2022

The ad spending ranking in the 'Banner Advertising' segment of the digital advertising market is led by the United Kingdom with 6.89 billion U.S. dollars, while Germany is following with 3.29 billion U.S. dollars. In contrast, Portugal is at the bottom of the ranking with 0.24 billion U.S. dollars, showing a difference of 6.65 billion U.S. dollars to the United Kingdom.

Find more statistics on other topics: a comparison of countries or regions regarding the desktop & mobile ad spending share and a comparison of countries or regions regarding the ad spending.

The Statista Market Insights cover a broad range of additional markets.

Digital banner advertising revenue in selected European countries in 2022 (in billion U.S. dollars)

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Release date

November 2023

More information

Region

Austria, Belgium, Denmark, Finland, France, Germany, Ireland, Italy, Netherlands, Norway, Portugal, Spain, Sweden, Switzerland, United Kingdom

Survey time period

Jan 1st to Dec 31st 2022

Special properties

figures are estimates.

Supplementary notes

Data provided by Statista Market Insights are estimates.Definition:
Banner Advertising is one of the first digital advertisements published on the internet. Banner ads allow anyone to advertise on websites, apps, or social media by using attractive images, shapes, and sizes of displays. The main purpose is to direct the traffic of the targeted audience to a specific website. Banner Advertising includes skyscrapers, wallpapers, interstitials, or pop-ups which are usually linked to the advertiser's landing page.

Additional information:
Banner Advertising comprises advertising spending, users, and average revenue per user. The market only displays B2B spending. Figures are based on advertising spending and exclude agency commissions, rebates, production costs, and taxes. For more information on the data displayed, use the info button right next to the boxes.

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