Traveler segments in the UK in 2015, by technology affinity

Published by Statista Research Department, Jun 3, 2015
This statistic shows the traveler customer segments in the United Kingdom (UK) in 2015, by technology affinity. 28 percent of travelers considered themselves digital savvy influencers, while 24 percent saw themselves as online traditionalists.

Traveler segments in the United Kingdom (UK) in 2015, by technology affinity

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Release date

June 2015

Region

United Kingdom

Survey time period

2015

Number of respondents

1,000 respondents

Special properties

UK adults

Method of interview

Online survey

Supplementary notes

Survey focused on respondents' most recent main holiday overseas (five nights or longer).

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