U.S. digital buyer penetration 2019, by age

Published by Daniela Coppola, Feb 13, 2024
This statistic presents data on the digital buyer penetration in the United States as of March 2019, sorted by age group. During the measured, 86.4 percent of U.S. internet users aged 18 to 24 years had made a purchase online. Overall, 72.6 percent of online users were digital buyers.

Digital buyer penetration in the United States as of March 2019, by age group

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Release date

November 2019

Region

United States

Survey time period

March 2019

Supplementary notes

Internet users who have made at least one purchase via any digital channel (including mobile, online, and tablet) during the calendar year

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Statistics on " eCommerceDB - Top online stores in the United States "

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International comparison

3

Fashion

4

Electronics & media

3

Food & personal care

3

Furniture & appliances

3

Toys, hobby & DIY

5

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10

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