Preferred online search channels for early holiday shoppers in the U.S. 2021

Published by
Stephanie Chevalier,
Nov 18, 2022
When early holiday shoppers in the U.S. were asked about the channels they planned to use to search for products online, more than seven in ten indicated that they intended to visit Amazon. Meanwhile, more than half of respondents in the North American country said they planned to use search engines such as Google or Bing.

Leading channels where early holiday shoppers searched for products online in the United States in 2021

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Release date

September 2021

Region

United States

Survey time period

August 6 to 9, 2021

Number of respondents

1,100 respondents

Age group

18 years and older

Special properties

consumers who plan to start their holiday shopping early (before the end of October)

Method of interview

Online panel

Supplementary notes

To the question: "Where early holiday shoppers search for products online."
Multiple possible answers.

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Coronavirus (COVID-19): impact on holiday shopping in the U.S.U.S. Christmas season shoppingHoliday season e-commerce in the United StatesCoronavirus (COVID-19): impact on the retail landscape in the U.S.Coronavirus: impact on the retail industry worldwide
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