Sales market share of iPhones in Germany 2012-2024

In June 2024, the iPhone had a market share of 33.5 percent in Germany, a noticeable increase compared to the same month a year before. Figures fluctuated during the specified time period. 

Apple or Android?

One of the most asked questions among smartphone users or those wanting to buy a smartphone is whether to purchase Android or Apple as an OS. Usually it is a choice between the two, even if other OS are also available on the market. Android and Apple, however, seem to remain the best-known among consumers. When comparing the market share of both in smartphone sales in Germany, Android far outperformed Apple. Another comparison shows that Windows and Blackberry OS are hardly ever chosen by German consumers.

Full speed ahead

Daily life is practically unimaginable without a smartphone. The number of private household owning at least one smartphone has only been growing in recent years, from 76.4 percent in 2005 to 98.1 percent in 2022. Sales revenue fluctuated in the last decade, but generally increased, amounting to 13.8 billion euros in 2023.