Smartphone brands: market share in Germany 2011-2015

This statistic shows the market share of the most popular smartphone brands in Germany from June 2011 to July 2015. In July 2015, roughly 43 percent of smartphone owners used a Samsung phone, making it the brand with the highest market share in this ranking. In the same month, Apple's iPhone had a market share of 20.8 percent. Samsung has consistently proven to be the leading smartphone brand among consumers in Germany in various rankings and surveys, with the iPhone equally consistently being its main competitor, but still remaining far behind, as figures confirm.
Based on consumer usage, Samsung was also ranked the most popular smartphone brand in Germany, with 33.8 percent of consumers stating they preferred this brand.
Samsung has also become the leader among mobile phone and smartphone vendors worldwide, cementing this position in 2012, when the South Korean company shipped more than 214 million smartphones all over the world.

Monthly market share of smartphone brands in Germany from June 2011 to July 2015

Characteristic	Samsung	Apple	Sony	Nokia	HTC	Blackberry
Jul' 15	43.1%	20.8%	8%	6%	5.9%	-
Mar' 15	44.9%	20.2%	7.8%	7.1%	6.2%	-
Feb '15	44.2%	20.6%	8.2%	7%	6.4%	-
Jun '14*	43%	20%	8%	8%	-	-
Sep '13	41%	19.4%	8.3%	10.4%	9%	1.6%
Jul '13	40.2%	19.3%	8.2%	11.4%	8.7%	1.5%
Jun '13	39.9%	19.5%	8.4%	11.4%	8.9%	1.7%
May '13	39.6%	20%	8.6%	11.6%	9.1%	1.7%
Mar '13	36.7%	21.5%	8.6%	12.7%	9.1%	1.6%
Feb '13	35.3%	22.1%	8.1%	13.3%	9.5%	1.8%
Jan '13	34.3%	21.3%	8.2%	14.2%	9.7%	2%
Dec '12	33.7%	21.8%	7.9%	15%	9.8%	1.9%
Nov '12	32.7%	21.4%	8.2%	16.2%	9.8%	2.1%
Oct '12	32%	21.2%	8.1%	16.9%	9.6%	2.2%
Sep '12	30.7%	20.9%	8.3%	17%	10%	2.4%
Aug '12	30%	21%	8%	18%	10%	2%
Jul '12	28%	22%	8%	19%	10%	2%
Jun '12	26%	22%	8%	20%	10%	2%
Mai '12	26%	22%	8%	21%	11%	3%
Apr '12	25%	22%	8%	22%	11%	3%
May '12	24%	22.4%	8.2%	21.6%	10.5%	2.8%
Feb '12	22.3%	22.6%	8%	23%	10.7%	3%
Jan '12	20.7%	22.7%	8.2%	24.3%	10.3%	3%
Dec '11	20.3%	22.2%	7.9%	25.1%	10.9%	3.3%
Nov '11	19.1%	21.6%	7.8%	26.6%	10.8%	3.3%
Oct '11	18.2%	21.3%	7.8%	27.6%	11.1%	3.4%
Sep '11	16.3%	21.8%	7.3%	29.6%	10.7%	3.5%
Aug '11	15.3%	21.7%	7.1%	31%	10.9%	3.5%
Jul '11	13.9%	22%	7%	32.1%	11%	3.7%
Jun '11	12.9%	21.3%	7.6%	33.1%	11.4%	3.6%
May '11	11.9%	21%	7.6%	34.4%	11%	4.2%
Apr '11	11%	20.5%	7.3%	36%	11.1%	4.2%
Mar '11	11%	20.8%	6.6%	37.1%	10.4%	4.5%

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Release date

September 2015

More information

Region

Germany

Survey time period

June 2011 to July 2015

Age group

13 years and older

Special properties

smartphone owners

Supplementary notes

The source adds the following information: "MobiLens figures are based on an online survey of a representative sample of mobile device users aged 13 years and older. The results depict the usage of primary devices and do not consider secondary devices."

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