This statistic presents the categories active Pinterest users browse while shopping in the United States as of April 2015. During the survey period, it was found that 53 percent of active pinners browsed for recipes on Pinterest while shopping.
Pinterest categories active users in the United States browse while shopping as of April 2015
Characteristic
Active pinners
Daily pinners
Food products
57%
57%
Recipes
53%
55%
Art and craft products
50%
56%
Fashion and clothing
42%
46%
Home improvement or decorating products
32%
35%
Make-up and skin care products
29%
36%
Hair care products
28%
34%
Gardening products
26%
32%
Exercise/fitness products
25%
30%
Entertainment products, like movies or games
24%
30%
Jewelry and accessories
22%
26%
Nail products/nail art
21%
27%
Alcohol/spirits
17%
20%
Pet products
17%
21%
Household cleaning products
17%
21%
Baby/children's care products/toys
17%
22%
Auto/car products
13%
18%
Financial service products, like insurance or banking
Profit from the additional features of your individual account
Currently, you are using a shared account. To use individual functions (e.g., mark statistics as favourites, set
statistic alerts) please log in with your personal account.
If you are an admin, please authenticate by logging in again.
Learn more about how Statista can support your business.
Ahalogy. (July 29, 2015). Pinterest categories active users in the United States browse while shopping as of April 2015 [Graph]. In Statista. Retrieved January 08, 2025, from https://www.statista.com/statistics/461890/pinterest-categories-active-users-browse-while-shopping/
Ahalogy. "Pinterest categories active users in the United States browse while shopping as of April 2015." Chart. July 29, 2015. Statista. Accessed January 08, 2025. https://www.statista.com/statistics/461890/pinterest-categories-active-users-browse-while-shopping/
Ahalogy. (2015). Pinterest categories active users in the United States browse while shopping as of April 2015. Statista. Statista Inc.. Accessed: January 08, 2025. https://www.statista.com/statistics/461890/pinterest-categories-active-users-browse-while-shopping/
Ahalogy. "Pinterest Categories Active Users in The United States Browse While Shopping as of April 2015." Statista, Statista Inc., 29 Jul 2015, https://www.statista.com/statistics/461890/pinterest-categories-active-users-browse-while-shopping/
Ahalogy, Pinterest categories active users in the United States browse while shopping as of April 2015 Statista, https://www.statista.com/statistics/461890/pinterest-categories-active-users-browse-while-shopping/ (last visited January 08, 2025)
Pinterest categories active users in the United States browse while shopping as of April 2015 [Graph], Ahalogy, July 29, 2015. [Online]. Available: https://www.statista.com/statistics/461890/pinterest-categories-active-users-browse-while-shopping/
