This statistic depicts the results of a survey conducted by Progressive Grocer on behalf of Nestlé Nutrition in 2015. Some 593 prenatal mothers and mothers in the United States were asked when they made their first shopping trip for baby formula. Some 37 percent of U.S. respondents indicated to have first shopped for baby formula during pregnancy.
U.S. mothers: When did you make your first shopping trip for baby formula?
* Respondents had to meet the follwing criteria:
They shopped for baby products in the past two weeks (four weeks for prenatal mothers).
They shopped in at least one of the following retail channels: Mass Merchandiser, Grocery Store, Warehouse Club, Specialty Store, Pharmacy/ Drug Store or Value/Dollar Store.
They did all or most of household shopping for baby products, or shared equally in this type of shopping.
They purchased at least one of the following products for their baby/toddler: baby food, formula, diapers/wipes, clothes, medicine, toys, feeding
accessories, bath wash/lotions, equipment, baby water.
Profit from the additional features of your individual account
Currently, you are using a shared account. To use individual functions (e.g., mark statistics as favourites, set
statistic alerts) please log in with your personal account.
If you are an admin, please authenticate by logging in again.
Learn more about how Statista can support your business.
Progressive Grocer. (July 1, 2015). U.S. mothers: When did you make your first shopping trip for baby formula? [Graph]. In Statista. Retrieved November 21, 2024, from https://www.statista.com/statistics/461886/us-mothers-first-time-of-buying-baby-formula/
Progressive Grocer. "U.S. mothers: When did you make your first shopping trip for baby formula?." Chart. July 1, 2015. Statista. Accessed November 21, 2024. https://www.statista.com/statistics/461886/us-mothers-first-time-of-buying-baby-formula/
Progressive Grocer. (2015). U.S. mothers: When did you make your first shopping trip for baby formula?. Statista. Statista Inc.. Accessed: November 21, 2024. https://www.statista.com/statistics/461886/us-mothers-first-time-of-buying-baby-formula/
Progressive Grocer. "U.S. Mothers: When Did You Make Your First Shopping Trip for Baby Formula?." Statista, Statista Inc., 1 Jul 2015, https://www.statista.com/statistics/461886/us-mothers-first-time-of-buying-baby-formula/
Progressive Grocer, U.S. mothers: When did you make your first shopping trip for baby formula? Statista, https://www.statista.com/statistics/461886/us-mothers-first-time-of-buying-baby-formula/ (last visited November 21, 2024)
U.S. mothers: When did you make your first shopping trip for baby formula? [Graph], Progressive Grocer, July 1, 2015. [Online]. Available: https://www.statista.com/statistics/461886/us-mothers-first-time-of-buying-baby-formula/
