This statistic presents the categories from which active Pinterest users make promoted pin purchases in the United States as of April 2015. During the survey period, it was found that 49 percent of active male pinners made promoted pin purchases from fashion and clothing, compared to 44 percent of overall active pinners.
Pinterest categories from which male pinners make promoted pin purchases in the United States as of April 2015
Characteristic
Active males
Total active pinners
Fashion and clothing
49%
44%
Exercise/fitness products
49%
34%
Food products
43%
34%
Entertainment products, like movies or games
40%
31%
Art and craft products
40%
41%
Alcohol/spirits
36%
29%
Home improvement or decorating products
32%
27%
Baby/children's care products/toys
32%
29%
Auto/car products
28%
20%
Hair care products
26%
25%
Financial service products, like insurance or banking
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Ahalogy. (July 29, 2015). Pinterest categories from which male pinners make promoted pin purchases in the United States as of April 2015 [Graph]. In Statista. Retrieved August 24, 2024, from https://www.statista.com/statistics/461791/pinterest-categories-promoted-pin-purchases-us/
Ahalogy. "Pinterest categories from which male pinners make promoted pin purchases in the United States as of April 2015." Chart. July 29, 2015. Statista. Accessed August 24, 2024. https://www.statista.com/statistics/461791/pinterest-categories-promoted-pin-purchases-us/
Ahalogy. (2015). Pinterest categories from which male pinners make promoted pin purchases in the United States as of April 2015. Statista. Statista Inc.. Accessed: August 24, 2024. https://www.statista.com/statistics/461791/pinterest-categories-promoted-pin-purchases-us/
Ahalogy. "Pinterest Categories from Which Male Pinners Make Promoted Pin Purchases in The United States as of April 2015." Statista, Statista Inc., 29 Jul 2015, https://www.statista.com/statistics/461791/pinterest-categories-promoted-pin-purchases-us/
Ahalogy, Pinterest categories from which male pinners make promoted pin purchases in the United States as of April 2015 Statista, https://www.statista.com/statistics/461791/pinterest-categories-promoted-pin-purchases-us/ (last visited August 24, 2024)
Pinterest categories from which male pinners make promoted pin purchases in the United States as of April 2015 [Graph], Ahalogy, July 29, 2015. [Online]. Available: https://www.statista.com/statistics/461791/pinterest-categories-promoted-pin-purchases-us/