This statistic presents the categories from which active Pinterest users make promoted pin purchases in the United States as of April 2015. During the survey period, it was found that 49 percent of active male pinners made promoted pin purchases from fashion and clothing, compared to 44 percent of overall active pinners.
Pinterest categories from which male pinners make promoted pin purchases in the United States as of April 2015
Characteristic
Active males
Total active pinners
Fashion and clothing
49%
44%
Exercise/fitness products
49%
34%
Food products
43%
34%
Entertainment products, like movies or games
40%
31%
Art and craft products
40%
41%
Alcohol/spirits
36%
29%
Home improvement or decorating products
32%
27%
Baby/children's care products/toys
32%
29%
Auto/car products
28%
20%
Hair care products
26%
25%
Financial service products, like insurance or banking
Profit from the additional features of your individual account
Currently, you are using a shared account. To use individual functions (e.g., mark statistics as favourites, set
statistic alerts) please log in with your personal account.
If you are an admin, please authenticate by logging in again.
Learn more about how Statista can support your business.
Ahalogy. (July 29, 2015). Pinterest categories from which male pinners make promoted pin purchases in the United States as of April 2015 [Graph]. In Statista. Retrieved January 08, 2025, from https://www.statista.com/statistics/461791/pinterest-categories-promoted-pin-purchases-us/
Ahalogy. "Pinterest categories from which male pinners make promoted pin purchases in the United States as of April 2015." Chart. July 29, 2015. Statista. Accessed January 08, 2025. https://www.statista.com/statistics/461791/pinterest-categories-promoted-pin-purchases-us/
Ahalogy. (2015). Pinterest categories from which male pinners make promoted pin purchases in the United States as of April 2015. Statista. Statista Inc.. Accessed: January 08, 2025. https://www.statista.com/statistics/461791/pinterest-categories-promoted-pin-purchases-us/
Ahalogy. "Pinterest Categories from Which Male Pinners Make Promoted Pin Purchases in The United States as of April 2015." Statista, Statista Inc., 29 Jul 2015, https://www.statista.com/statistics/461791/pinterest-categories-promoted-pin-purchases-us/
Ahalogy, Pinterest categories from which male pinners make promoted pin purchases in the United States as of April 2015 Statista, https://www.statista.com/statistics/461791/pinterest-categories-promoted-pin-purchases-us/ (last visited January 08, 2025)
Pinterest categories from which male pinners make promoted pin purchases in the United States as of April 2015 [Graph], Ahalogy, July 29, 2015. [Online]. Available: https://www.statista.com/statistics/461791/pinterest-categories-promoted-pin-purchases-us/
